Dobrý den, je 2. 12. 2022, pátek v 48. týdnu.

The Steve Jobs Way

Z Cambridge Business School wiki
Přejít na: navigace, hledání
  • Autoři: Jay Elliot; William L. Simon
  • Vydavatel: Vanguard Press
  • Datum: February 15, 2011
  • Print ISBN-13: 978-1-59315-639-8
  • Web ISBN-13: 978-1-59315-664-0
  • Stran: 256

Obsah

PART I - PRODUCT CZAR

  • 1 - Passion for the Product
  • 2 - Success Is in the Details

PART II - TALENT RULES

  • 3 - Teaming “Pirates! Not the Navy”
  • 4 - Tapping Talent
  • 5 - Rewards for the Pirates

PART III - TEAM SPORTS

  • 6 - The Product-Driven Organization
  • 7 - Maintaining Momentum
  • 8 - Recovery
  • 9 - Holistic Product Development
  • 10 - Evangelizing Innovation

PART IV - BECOMING COOL: A DIFFERENT VIEW OF SELLING

  • 11 - The Door Opener Branding
  • 12 - Riding the Retail Juggernaut
  • 13 - Achieving the Definition of Cool “There’s an App for That”

PART V - ON BECOMING STEVIAN

  • 14 - In His Footsteps